The Emperor's New Clothes Essay Example | Topics and Well Written Essays - 1000 words

The Emperors New Clothes - canvass Example(Wullschlager) The author altered the story line and changed the theme to courtly pride and intellectual vanity. (Wullschlager) Andersen lived in a time when the bourgeoisie was a class of its own. Many believe that Andersen had chosen to change the plot line and the ending of the Spanish story to make fun of the bourgeoisie and their snobbishness and hypocrisy. The satirical attempt was provable in how Andersen described the king as someone who wanted to be always well dressed to the nines(p) and spend (sic) all his money in order to obtain his clothes (Andersen), not caring for anyone else. understanding vanity was not solo limited to the bourgeoisie class, however, as the old sensible minister, courtier and other officials who worked for the emperor butterfly butterfly lied to the latter about what they saw since they also did not want to be called stupid. In fact, Andersen writes Everyone in town...were anxious to involve how bad o r stupid their neighbours were. (Andersen) By making the foolish emperor answer to parade his nude fat body proudly under the invisible new wardrobe because he did not want to admit his stupidity, Anderson effectively showed how much people valued their pride. The need to keep tone was also evident at the end of story when, after realizing the rightfulness, the emperor said he essential bear the humiliation till the end. Also, the element of irony is present because the swindlers cloth which is supposed to be seen only by superior people actually made the emperor and everyone else around him who praised the new wardrobe stupid. pile Finn Garners retelling of Andersens The Emperors New Clothes is a politically pose version with the author making fun of how people are trying not to be insulting, sometimes to a fault. Garner stuck to most of the storyline but changed the ending and consequently, changed the moral lesson of the fairy tale as well. Using modern language, Garner des cribed the emperor, his kingdom and the people around him as nicely as politically correct advocates would not be expected to. Examples of such would be the tailor, who deceived the king, be decorum-impaired. The emperor was a wisdom-challenged tyrant who felt good about the idea of an empire that made him look good, like a trophy wife. (Garner) Although most of the storyline remained the same and the story was still about vanity, the author utilize the language of today to describe the situation, characters and feelings of the people in the story. The empire was supposed to be of people who were non-alcoholics, non-smokers and listened to area music among others. (Garner) The irony in the story is still shown in how Garner made the seemingly conniving leader who believed that males were superior look inferior when he himself could not admit to the truth as to the beingness of his new wardrobe. As with Andersen, Garner describes the new emperors body as an ugly big money of pu ffy white flesh and yet the emperor saw this too, but pretended that he could see the beautiful, politically correct robes. Again, Garner pokes fun at how some people already see the truth but still want to appear politically correct and say nice things to avoid being insulting. The alternate ending Garner did was to make the crowd decide on joining the nude emperor by undressing and declaring a clothing optional day from thereon. With this, Garner presents the issue of nudity with a thumbs-up

Testing Analog and Mixed Signal Circuits With Built In Hardware Research Paper

scrutiny Analog and Mixed Signal Circuits With Built In Hardw ar - Research Paper Example in front beginning definite manufacturing of noble-volume products, the testing, designing, assessment of the prototypes are important. Further more than, the comprehensive inspection of the manufactured products must be do in order to ensure the availability of high quality and defect free product. Eventually the appeal of the product can be minimized by providing the required information during the manufacturing process.The fabrication procedure of the integrated- roach (IC) comprises doping steps, etching, printing process and photolithography. The reason for the collapse of an individual integrated-circuit (IC) is the imperfect steps related to the fabrication process. Above all, the mixed-signal ICs are more responsive towards steps imperfections thus, resulting in low performance of circuits. However, these imperfections are insignificant in the digital - circuit domain but as compare d to the mixed-signal circuits, imperfections among the traces in structure of small capacitance can cause a significant change in the circuit performance. For this reason, the sensitivity behavior of the circuit also improved delinquent to the reduction of the circuit geometry. Hence, before shipping it to the customers every single IC is being thoroughly checked. This antecedency testing of ICs enhances the final quality of the product without affecting its brilliance. In addition, this quality check also ensures the excellence of the product and its design, during the key phase of the product development once put into practice. The detailed and long tests are being performed during the process of implementation of the ICs due to the small imperfection of the high sensitivity of mixed-signal circuits resulting in the high testing cost. Now researchers are looking forward to merge the testing process of both parallel and the digital-circuit via running(a) signals to divert di gital circuits or by utilizing digital signals for example, serial bit stream in order to divert the analog signals. The analog-test methods are not fully developed, therefore restricted access is suffered by mixed-signal specially the shrinking dimensions with the high integration densities in the development of semi-conductor technology. On the other hand, the test systems related to the digital devices are well maintained and developed. However, the benefits are taken from the advancement and knowledge of digital-test by the analog and mixed-signal test, because they are far away from the latest development regarding testing procedures. Another reason for the failure of the analog testing system is the deficiency of the implementation of a testing procedure for example, Standard Fault Model, however, slightly all the digital test methods rely on stuck-fault model thus, with the help of their fault reporting, the test contemporaries algorithms are estimated. This model is simply accepted for the functional test as compared to the performance test, it is not accepted. The sources of complexness during the testing procedures of analog

Shakespeare Hamlet Essay Example | Topics and Well Written Essays - 1000 words

Shakespeare juncture - Essay Example by the characterization of Hamlet, Shakespeare is suitable to investigate and illustrate the nature of insanity in its discordant forms.In the act as Hamlet, Shakespeare portrays the character of Hamlet in a way that supports both the idea that Hamlet is insane and that Hamlet is not mad. In so doing, the author explores the duality of the single human brain, whereby the person shows the due powerfulness of being both mentally unstable and mentally stable all at the same time. This is displayed by Hamlet as being probably very divergent in nature and complex to cross in Shakespeares understanding of insanity. Readers view Hamlet as a man of reflection rather than a man of action.The notion that Hamlet is not insane is supported by the proposal that he only exhibits insanity so that he can say and behave in the manner he wants and get away with it. In the play by Shakespeare, Hamlet is able to rebuke the marriage of his get and uncle withou t getting in trouble. He has for a long time snow had a sneaky disbelief that his uncle could have indeed killed his father to inherit throne and marry his mother. In fact, he calls Polonius a leaden fool and a fishmonger but he walks scot-free. By faking insanity, Hamlet is not only able to get away with whatever he utters, but he is also able to act in cruel manner towards Ophelia. Ophelia, his girlfriend is in fact convinced beyond doubt that Hamlet has deceased crazy. Hamlet is scolded by Gertrude for upsetting his uncle but Hamlet is able to evade the situation by allow his insanity as he conducts an investigation on what could have actually happened to his father. However, Hamlets ability to think and lecture in a logical way shows that he is not really insane as envisioned throughout the play.Hamlet is as rational as everyone else when he is around his friend Horatio. In various instances throughout the play, Hamlet shows his trust in Horatio. Moreover, Hamlet acts irra tionally and speaks out his opinions about

Investing in IT Essay Example | Topics and Well Written Essays - 250 words

Investing in IT - attempt Exampletened that our current human resource could not operate our kind of personal line of credit without the backing of a well-established information systems department.Our technical department argued that with most of our business processes and transactions being computer based we had to reach care of tasks such as system administrations, computer hardware engineering and networking, management of data and package and database design. The option of external sourcing for professionals to carry out these tasks for us was expensive and not viable in the ample term for our business.According to Brynjolfsson (1994, p.6), investing in information technology does pay for a number of reasons and winning that into consideration, we take in been able to reduce the workload on our workers while saving on time, grow our business further and make profits, deliver quality, effective and satisfactory service to our clients due to the increased positive feedback r esponses, advance our overall production in terms of output from our human resource, tracing of our business courses and document retentivity facilitation, control our transportation and communication related activities, thus cutting down on expenses involved, attract parvenue businesses as a result of our new web augmentations such as blogs, client support structures, switch catalogs and newsletters as currently we are facing increased traffic and gain a competitive exhibit over our customers and increase the number of our customers.As Brynjolfsson reiterated on the importance of information technology (1993, p.66-78), we too have managed to measure the impact information technology has had on our business and so far its a positive one. We took a number of factors into considerationCustomers - We had a look at the number of new and give-up the ghost customers and we realized our numbers increased and so we seem to be heading in the right vigilance in terms of offering soluti ons to our customer needs.Were we able to describe their problem correctly

Whether Organizations Should Use Formal Mentoring Schemes Essay

Whether Organizations Should Use Formal Mentoring Schemes - Essay fountIt is evidently clear from the discussion that employees morale holds the key for the eventual decisions that are made for them when it comes to imparting reproduction and the related facilities. There must be an effort to mobilize the employees more and more and seek from them a feedback mechanism so that their role comes out significantly well at bottom the related context of rearing g overnment activitys. The testis mentoring schemes within the organizations of today are shaping up because there is a need to verbalise the challenges which have come up. The employees know little with respect to social and personal pressures which engulf their domains and it is only inwrought to understand that semi- semi-formal mentoring schemes would help resolve these issues in entirety. A mentor is defined as an several(prenominal) who serves as a teacher or a trusted counselor whose main task is to routine wise an d thus guide and advise on different issues and matters. As far as the formal mentoring schemes and activities are concerned, they are always very organized and have a serious disciplinary regime within them. Mentoring is more inclined with personal development relationship than anything else focusing on the experienced higher-ranking who imparts the much-needed knowledge and help towards the unknowing junior. The former is regarded as the protege or an apprentice who works to best effect to make sure that the person who is being given the formal mentoring remains on track and is guaranteed to engender the benefits of mentoring in the long run scheme of things. The formal mentoring happens through a professional development process, where formal communication hierarchies are embedded and the information is passed across a number of different significant channels. This formal mentoring is therefore very elusive and takes care of the areas which are not covered by inner mentoring regimes in place. One must comprehend the fact that formal mentoring requires face to face conversation and linkage, helping towards expression the long-term credibility of the protege and indeed the organization from a strategic perspective. The difference between formal and informal mentoring lies in the fact that since formal mentoring takes care of the employees from a very formal setting, the latter comes about in a haphazard and random manner. What this means is the philosophy that informal mentoring can be held anywhere within the domains of the organization and it basically takes care of the employees on a very one to one level, where the legal codes of inviting employees over for the mentoring programs and activities are not held as such.

Analysis of Normal Accidents as described by Richard Bookstaber Essay

Analysis of Normal Accidents as described by Richard Bookstaber - Essay physical exertionThe best that an investor may get out of a bad investment is cost aversion. In the absence seizure of this, the investor may be very certain that he or she would be running at a loss. In some cases, the choice of investment is not necessarily what constitutes a bad investment for an investor. Rather, it is the nuzzle used in investing. So an investor may be selecting the best form of investment but he or she may be approaching the investment wrongly. This is exactly the point outlined by Bookstaber in his book, A Demon of our own. The writer is very concerned about approaches that argon taken by investors because, in his opinion, a series of tightlippedly couplight-emitting diode processes may only lead to normal misadventures, which not as the name suggests, may be very disastrous. Normal Accidents Explained In his writing, Bookstaber describes normal accidents in relation to fiscal forces. The writer first uses scenarios of other forms of forces to explain his arguments of normal forces. The writer notes that if you put in an extra sample light or sensor on a nuclear reactor or an aeroplane, thats one more(prenominal) thing that could fail, causing confusion and a disastrous cascade of cause and effect (Fitch, 2009).In the lyric poem of Fitch (2009), the situation causes investors to bet on stocks, bonds and interest rates, often with a large degree of leverage. The resulting end for such(prenominal) decisions is that there have been derivatives that have led to high levels of complexities in the financial system and this has led to normal accidents (Bookstaber, 2008, pg. 143). The concept of normal accidents as introduced by Bookstaber could, therefore, be related to the everyday concept of displace all of a persons eggs in one basket. It is known that the resulting effect of such an action is that once the basket breaks the fellow losses all the eggs. In the fi nancial sector, once investors move around overconfident in their investment and channel all their funds to a single domain, the resulting effect is tight coupling and complexity Indeed, the combination of tight coupling and complexity is a formula for normal accident especially when the structure of the financial system cannot handle the complexity. (Bookstaber, 2008, pg. 256). Tightly Coupled Processes in the Financial firmament In page 256, introduces a concept of the structure of the system when he says that normal accidents are accidents that are all but evitable as a result of the structure of the system. The idea that this piece of info creates is that normal accidents are actually often influenced by the prevailing financial structures and system. Indeed, it is when the financial sector gets tightly coupled that investment decisions by investors may result in normal accidents.

The event of Holocaust Research Paper Example | Topics and Well Written Essays - 1750 words

The event of Holocaust - look into Paper ExampleThe researcher states that when one examines the history of the 20th century, many human sufferings and even massacres and large cold-blooded executions come into mind but the most divulgestanding of them all is the holocaust. The holocaust was the massive rebrinyder or the genocide of about 6 million European Jews and other pagan minorities during the World fight II giving a total of approximately 10 million deaths. Adolf Hitler and the Nazi government targeted ethnic minorities residing in Europe and this included the Jews, the Romani, Soviet civilians, Soviet prisoners of war, the Sinti and the Polish. They also extended their hatred to homosexuals, political and ghostly opponents, Jehovahs witnesses and the disabled regardless of whether they were of foreign or German ethnic origin. Of all these groups of people, the Jews were the main target and they comprised almost half the numbers killed. Out of the nine million Jews who lived in Europe at that time, approximately six million of them died inclusive of close to 1 million children. The holocaust was a state-sponsored despatch propagated by the Nazi government and it basically involved the killing of the various target groups. The event took grade in the Nazi- diligent territory. This persecution and removal of German Jews begun almost immediately the Nazis came to power. This was in January 1933. The holocaust killings were driven by the idology that stand for Nazis illusion that there was an international Jewish conspiracy to rule and control the world. This do this event such a large scale event in the history of man in that the murders were conducted in almost territories of Nazi which represent 35 separate European countries. Four main typical features about the genocide are institutional collaboration, scale and ideology, use of settlement camps and medical experiments. The genocide was carried out in stages starting from 30th January 1933 to 8th May 8, 1945 and the killings were conducted through various ways. Concntration camps were set up for tightlipped the Jews. The Jews who were forcefully being moved from their homes were put together in these camps. The inmates were then used as slaves until they died of exhaustion. In these camps, they received no medical attention and some of them died of disease. Initially, these camps were to act as temporary residence for Jews awaiting movement to areas outside Europe including former colonial powers and Africa. In some places like Poland, they were places for containing the Jews so that they could give mash force to the German war industry. Despite this, the Germans had a plan of eliminating the Jews finally and so the camps were set upright railroads. Here, thousands died from disease, starvation, maltreatment and starvation. There is therefore no doubt that forced labour was an extermination tool. A stick of destruction through work. Since the emergence of Third R eich, the concentration camps turned into incineration places or extermination camps. The Third Reich needed the Romani and the Jews to be assembled and confined in overcrowded ghettos awaiting from where they were transported by cargo or freight train to extermination camps. These journeys were horrific and many of the died on the way. Many of those who survived the journey were systematically murdered in gas chambers. These camps were fit with several gas chambers for conducting mass extermination and this is one unique feature of the holocaust. By 1942, 6 large extermination camps had been set up in the Nazi-occupied Poland and as many as 15,000 camps and sub-camps in the Germany occupied nations. Another group of Jews and

Homework questions Essay Example | Topics and Well Written Essays - 500 words

Homework questions - Essay congresswomanScenario planning refers to an analytic model employed by a collective organization for future predictions regarding corporate strategy (Schoemaker, 2005). Therefore, the process may be employed both locally and globally as a strategic management tool with regard to future trends. For instance, insurance companies may employ scenario planning so as to ascertain the occurrence of certain risks.Cultural values play a crucial social function in the management process (Berrell and Wright, 2009). For instance, some leadership aspects may be as a pull up stakes of the passing of ethnic values from one generation to another generation. Other styles may be as a result of westernization processes. Thus, cultural values act as a link between assorted values such as education, technology and corporate culture. This, in turn, shapes the desired management style, thus, underlining the importance of cultural values in management processes.Through virt ual team membership, in completing an Organizational stir Development Project, simulation analysis of the Blue Horizon Cruises allowed us to effectively analyze various cultures that oft result in conflict (Berrell and Wright, 2009). This was in reference to the reaction towards capitalistic culture around the world. Thus, different cultural orientations towards this practice were analyzed and appreciated.Through coverage of course, the apprisalship between social science search methods and practical Organizational heighten Development issues was emphasized. This was owed to the relationship between various cultural practices and Organizational Change Development issues (Berrell and Wright, 2009). Thus, we were able to employ various social science research methodological practices in relation to outlining Organizational Change Development issues while also paying attention to various ethical issues. include of the genius of and is crucial to the existence of any organization. However, western companies be hindered by

Linking pay to employee performance ( related pay performance ) Assignment

Linking pay to employee surgical process ( connect pay process ) - Assignment ExampleFor the government, pay levels have an impact on macro-economic factors, such as employment, inflation, purchasing power and socio-economic development.Even though basic pay makes up a significant member of the total compensation, the employer is also affected by the benefits offered to the employees, such as fringe benefits, cash and non- cash benefits. In the majority of developed countries and countries with high personal tax rates, the benefits component of executive compensation has been consistently change magnitude over the past few years (Silva, 1998).Performance related pay (PRP) links reward or salary progression to some form of performance rating. This could be part of a performance solicitude or appraisal system, or it could be based on a separate appraisal of performance exclusively for pay purposes. (Armstrong, 2001). PRP has assumed growing significance in the present times with more and more organic laws adopting measures to motivate their workforce. The objective is to drive performance levels by linking employee rewards with organisational goals and objectives (CIPD, 2011).Pay can have one or more objectives that can be categorised under four heads. The first objective is equity. This can be achieved through various means, such as adjusting income distribution in such a way to reduce the disparity in income levels bringing the pay levels of the lowest paid employees on par with the rest of the organisation safeguarding real wages, and ensuring uniform pay for work of equal value. Even differences in pay is made on the basis of skills or performance levels, it is connected to equity (Silva, 1998).The second objective of efficiency has a descent with the first objective of equity. Efficiency objective comes into play when a part of the pay is linked to employee performance and contribution to the organisation. Macro-economic stability is the third

Identify the main sources of foreign currency risk confronting an Essay

Identify the main sources of foreign currency attempt confronting an international satisfying and evaluate divers(prenominal) techniques that you think may be most appropriate i - Essay ExampleIt can be seen that due to the volatile and unpredictable nature of the forex markets during times of policy-making or economic crisis both these markets carry a considerable risk for the multinational firms. The preceding sermon will assess the types of strategies which can be used to avoid these risks and their feasibility in the short and eagle-eyed term.This involves the transfer of the relations exposure to another conjunction through the technique asking them to pay for a product in your currency so that they have to bear the transaction exposure resulting from forex uncertainty on their own. Another technique would be to price the export in the local currency of the other firm and demand payment immediately in which case the current spot rate will countersink the value in your own currency of the export.4A second way of minimising transaction risk is cabbageting out, and this technique is very helpful for foreign multinationals with large business concerns who do frequent and sizeable amounts of foreign currency transactions. In this way unexpected exchange rate charges will essentially net out over many different transactions. This is mainly because when payments and receipts are in many different currencies as this will spread the risks and there might even be a chance of profit.. Although transaction exposure cannot be completely netted away ,the company is better off making a small in one area of trade that a large loss overall if it literally puts all its eggs in one basket. Compared to hedgerow this may even be a safer way of avoiding forex risks.Hedging strategies (aimed at reducing short-term transaction exposures of roughly less than a year.5) send on ContractsThis is probably one of the most direct methods of handling hedging risks. The obvious advantage of this is to prevent the company from suffering any loss through a depreciating or appreciating currency because the payment has already been made to a bank. The problem however is that small businesses are often discouraged by banks in this option because of the increased risk that the banks in collecting back the moneyFutures hacksAnother option of hedging transaction exposure is with futures market hedge which is a lot similar to the above method .The contrast begins when a short sale of a future contract puts the business in a bit opposed to that of a business owning the futures contract. This happens because an increase in the value of the contract causes a loss to the company. 6When the futures contract decreases in value, it gains that amount. Another problem is that any losses in

Orange plc Financial Statement Coursework Example | Topics and Well Written Essays - 2000 words

Orange plc Financial contestation - Coursework ExampleThe come withs return on equity balance was 25% in 2014 and 8.74% in 2015. The return on equity symmetry measures the confederacys performance in earning return to its shareholders. patronage the company having a commencement ratio in 2015, it had significant high performance in 2014 by having a fair return to its shareholders. The return on assets was 3.21% in 2015 and 10.48% in 2014. The return on assets ratio measures the companys performance in generating sufficient profits from its total assets. The company had a low ratio in 2015 desspite the high ratio it had in 2014. This showed a tremendous decline in the companys performance. The maintenance of a 100% mark up between the two years was a desirable aspect of the company performance. There was a decline in the return on hood employed between the two years using the the two different methods of computing. This trend is undesirable and should be changed since it shows a decline in the companys performance.The companys current ratio was 2.05 in both 2014 and 2015. This ratio measures the companys liquidity by determining the extent in which the companys current assets can offset its current liabilities. The company maintains a current ratio that is preceding(prenominal) in both the two financial years implying that the companys liquidity position is at a fair place since it can easily offset its current obligations with its current assets. The maintenance of this ratio is thus a positive indicator of the companys liquidity position. The companys quickly ratio was 1.27% in 2014 and 1.31% in 2015. The quick ratio measures the companys liquidity in a similar way like how the current ratio does but it does excludes the inventory from the current assets. There is excommunication of inventory from the current assets since it is not easily converted into cash like the other current assets. This elbow room basing the companys liquidity on inventory is

Marketing Strategy of Marc Jacobs Essay Example | Topics and Well Written Essays - 1000 words

Marketing Strategy of Marc Jacobs - turn up ExampleThe paper Marketing Strategy of Marc Jacobs examines the mold label of Marc Jacobs and its marketing strategy. Marc Jacobs launched his first Marc Jacobs Collections in 1986 and had won many awards. Before his collection was launched, he made a tremendous mark in the flair designing world which increased the popularity of his collections. This drove him to launch Marc brand. Marc Jacobs has developed his brand as a swagger brand with uniqueness with the intention to attract the consumers. Being in New York which is also known for its fashion trends, it made the brand much successful by the acceptance level of the consumers towards the brand. The value is generated when the consumers are volition to pay and are satisfied with the brands. The innovation technique is important in marketing strategy towards the consumers. Marc Jacobs had an forward-looking idea for developing a marketing strategy that would attract more consumers attentions and make the brand more eminent. Marc extensively used YouTube before it was used in an attempt to generate attention towards the brand. Consumers got attracted towards the brand offerings of variant category of fashionable merchandises and till today the brand is successful and it illustrates the brand loyalty. Marc Jacobs offer women and men, ready to take up garments, accessories, bags, shoes, fragrance, eye wear and many more fashionable types of merchandise. Young people are more attracted towards the juicy fashionable merchandises that are offered by the brand.

Select a Code of Conduct to Revise Assignment Example | Topics and Well Written Essays - 500 words

Select a Code of Conduct to Revise - Assignment ExampleIn addition, the communication language in which the code of trade conduct should convey the message should be mute by the employees (Waldmann, 2006).Corporate companies like Diageo and Coca-Cola prohibit their employees from taking for themselves or directing business opportunity to former(a) people that business opportunity that the government activity has turned down. This code of business conduct needs to be revised. This is because of the fact that if organizations like Coca -Cola are not interested with the business opportunity they should therefore depict the employees with the chance of taking up the challenge and provide the run needed. This should be allowed to provide the employees the chance to amaze themselves. If an organization is not interested in a business opportunity, then it means that it is giving some other people that opportunity. Therefore, why not give the same opportunity to the employees to empow er them and make them have break out income and advance their careers (Barth, 2003).However, this opportunity should not be discovered using corporate property or information. Diageo should take care that employees should not use the organizations resources, information or position for personal gain or competing with the firm. It may be hard to sometimes determine the line between personal and firm benefits. The take up action to do is ask for permission for the use of any firm property or services that is not solely for the benefit of the organization. In addition, in order to protect the interests of an organization, it is important for companies to monitor and canvass all data and information contained on an employees company issued property. This is for the sole purpose of protecting the organizations information from outsiders. Moreover, strict measures and discipline should be instilled to those violating the rules.In conclusion, it is important for organizations to have t he code of business conduct as it serves as a

Clinical objectives Essay Example | Topics and Well Written Essays - 250 words - 7

Clinical objectives - Essay ExamplePatients in the health cargon system who are at high risk include pediatric and senior(a) patients. The management should put up safety environment measures such as the orientation of patients and their visitors about the move in the wards and rooms. Furthermore, the nurses can be within call so that they can respond fast to any pivot incidences. These are some of the available safety measures at the disposal of the healthcare givers to achieve fall prevention.The healthcare administrators bear the greatest responsibilities of ensuring that the incidences of falls in their facilities are reduced. For starters, the administrators check out that all the patients in their facilities are provided with no slip footwear that minimizes incidences of falling down. The administrators should also encourage the healthcare givers such as the nursing staff to keep reinforcing hospital regulation, such as those making sure that they attend to the patients o n a continuous basis (Carroll, Dykes, & Hurley, 2010). Moreover, the administrators can influence the design stage of a health facility to ensure that systems that will be used by the patients and the healthcare givers are carefully intentional. A suitably designed healthcare facility minimizes the risk of falls and in the end, it reduces the rate of fall occurrences at such

What is a Barrier Island Essay Example | Topics and Well Written Essays - 2500 words

What is a obstruction Island - Essay ExampleBarrier island is normally a thin and elongated bea of land that is largely made up of sand. Habitat Barrier islands are located on the North America east coast in such places as North Carolina, New Jersey, and Florida. Some roadblock islands are also situated along the gulf coast, i.e. Louisiana. polar components of a typical barrier island include but are not limited to dunes, salt marshes, oceans, mainlands, underpin dunes, and bays. A dune is a hilly area made up of sand brought with the passage of wind. back end due, as the name implies, forms that rear part of a dune. When salt urine overflows somewhere, flat pieces of land come forward that are known as salt marshes. Small bodies of water that are distant from the main water body with a large volume are known as bays. All of these places provide diametrical types of organisms with habitat. Organisms like spiders, egg-laying animals usually occupy the regions in the vicinity o f the dunes or oceans. Some of the most common animals that give out on the beaches of the barrier islands are seagulls, burrowing worms, pelicans and scavenging crabs. Different kinds of terns and crabs live in the dunes. The number of organisms living in a barrier island depends upon its size. In large barrier islands, there are much habitats to accommodate more organisms. Likewise, smaller islands offer fewer habitats for lesser animals. Weather conditions in the barrier islands Barrier islands have bitter conditions. There are frequent speedy wind blows and sand blows that result into extreme dryness. The coastal beleaguers are so powerful and full of energy that they can totally ruin the barrier islands. They are ap destine by such features of the natural environment on the barrier islands as high tides and waves. The constant depart in the weather conditions causes an equivalent change in the habitat. The animals that live there have adapted themselves to blend in extre me conditions accordingly. Likewise, the human population that lives on the barrier islands is also equipped with the required necessities to armed combat the extremity of weather. Most people who live in the barrier islands at a certain point in time do not occupy them permanently. People construct homes on them to use them temporarily as they spend their time on the barrier islands during summer vacations. Effects of storms on the barrier islands along with affecting the animals and humans, the coastal storms also have a severe impact on the form and digit of the barrier islands. A lot of erosion occurs on the dunes when coastal storms occur. Severe forms of coastal storms can richly damage the dune system. The power of the coastal storms can be estimated from the fact that just one storm can disintegrate all components of a barrier island and completely wash it away. Barrier islands may meld as a result, though it only takes one to two years for a lost barrier island to resur face. Originally, the deterioration of an island is not physically noticeable. But the currents of wave increase in their size and energy direct when the island is actually gone. Summary of the concept A barrier island is a region that is largely made up of sand and its function is to serve as a barrier between the coastal storms and the mainland.

All information is in the document, Essay Example | Topics and Well Written Essays - 1750 words

All training is in the document, - Essay Examplethe main features in the film is that is characteristic of an urban setting is the firearms that ar used in the action and bloodshed combats in the plot of the film. In a rural Asiatic setting, the main weapon to combat enemies was the sword. This is what is used in most Asian action traditional movies and the military arts of Tai Kwando argon employed. In this film however, modern firearms with live bullets are used in the action scenes. These are cocked and fired by pulling the trigger which gives the film an all modern aura. other element of modern setting in the film was depicted with the occupation of Sung Tse-Ho. Hos principle job was printing and distributing fake rim notes of the US dollars. The fact that printing in itself was through with(p) is a very modern element. Traditionally primitive forms of writing were the only forms of per adult maleently inscribing information on a piece. The bank notes also implied that the main form of exchanging goods and services or for trading was monetary which is various from the traditional barter trading system. In addition to that it depicts the presence banks in the film setting which are only characteristic of modern settings. Very few rural settings have a bank anyplace in the vicinity. This made a great impact in the lives of the dwellers and visitors of the area. They got to enjoy the services associated with banking such as borrowing of loans, keeping money safely in a personal account, saving money through savings accounts that earn interest and the like. The dwellers and visitors also got job employments that are associated with banks such as being bank tellers, being bank watchmen and women and being cleaners.The younger brother of Ho, Kit, aspired to be a policeman. This is an influence that he got as a dweller of an urban setting. Policemen are a typical feature of an urban setting. They mascaraed the streets in their uniforms with close to even holding gins or pistols. These are likely to look cool for a young man

Post Merger Period of Fiat and Chrysler Essay Example for Free

bet Merger Period of fiat and Chrysler EssayFirst of all, they wanted to further solidify their brand presence. rewrite has been successful in the European market but lacks visibility in North America fleck Chrysler does not carry a strong dealer network in the European markets. Whats worse, historically, Chrysler was referred to the cast Three auto manufacturer and even today, it still remains as the Number Three later GM and Ford. This impression links to poor brand visibility and low customer royalty. In mark to change the status quo, Chrysler focused more on brands differentiation. It planned to reposition itself as an upper scale of measurement brand. In 2011, Chrysler unveiled their crude Imported From Detroit campaign. It defined itself as the import-fighter and focused on quality, technology, fuel providence and sustainability. As for fiat, they invited celebrities to advertise for them. For example, they invited American singer Jennifer Lopez. This offered them the opportunity of a 360-degree partnership, which triggered the greatest awareness growth ever. Without world shown on television or through the networks, it gained global attention.The second problem they have is struggle issues. The family between Fiat and labor trades union has never been satisfying. It suffered from the large layoffs and rigid Italian labor laws. Also, FIOM (labor union in Italy) instigated strikes in the fear that Fiat might pull out from Italys employers association and Italian auto market. The disputes between Fiat and Italian labor union are still in passionateness even today. On the other hand, the UAW (United Automobile Workers), who is the part owner of Chrysler, used to provide cheap labor for Chrysler in order to profit from low production cost.However, this happened no more because their friendly relationship skint off as Fiat and UAW were sharply disputing over the value of Chryslers equity. During this argument, the US workers were also compe titiveness for better treatment that further intensified the conflict. Additionally, one of the biggest problems they encountered after the merger was how to form a new and effective management structure. In Nov 2009, two companies announced their new plan for management structure.In detail, Chrysler is supple to break even operationally in 2010 net in 2011, nd repay TARP (Trouble addition Relief Program) by 2014. (Chrysler had operational profits in the first and second quarters of 2010 and repaid TARP in 2011). Chrysler handles large displacement and hybrid engines, as well as all cars above C size, for Fiat worldwide. That implies Chrysler will engineer and possibly build mid-sized cars for exports (In progress). Quality improvements will continue and extend to dealer utility (Quality confirmed dealer service, likely to take many years).In these four years, Chrysler and Fiat achieved their alliance objectives in the areas of cost cutting, technology sharing, global integration, product rationalization, and RD savings. Furthermore, since this is a trans-Atlantic alliance, two companies would encounter problems caused by cultural differences along their way of integration. For instance, Italians are used to the typically relationship-oriented culture, meaning that relationships come before tasks and relationships are often pre-requisites for the last-place transactions.However, Americans tend to follow the rule of law and regard legal documents as binding. As another slip-up in point, two cultures differ in their attitude towards duration. Americans usually attempt to control time, view it as a limited resource, and value it for defining what and when things need to be done while Italians, see time as the context in which everything take place so that we never run out of it. In conclusion, two companies would have a hard time communicating and reaching an agreement when it comes to make strategical decisions.

Evaluaring Strategies Essay Example for Free

Evaluaring Strategies EssayThe final results of any corporation can be measured in fiscal terms (profit, revenue growth, etc.) The authors of the HBR article on the use of a balanced identity card recommend that the scorecard be used supplement these traditional monetary metrics with performance measurement criteria relating to the perspectives of customers, informal parentage line processes and learning and growth (Kaplan Norton, 1996).Since it is not possible to execute what you cannot measure, the balanced scorecard is a strategic focusing system that helps to measure and focus a companys schema. The scorecard was devised to complement financial measures. It enables companies to track financial results time, at the same time, monitor progress of the mechanisms that are needed future growth.The problem with traditional management systems is that there are not able to link a companys long-run strategy with its short-run actions. So while financial measures are essent ial on the short-term, with the scorecard approach, they do not become the sole indicators of a companys progress.The scorecard introduces four new management processes that provide an avenue for the linkage mingled with long-term strategic objectives and short-term actions. These areTranslating the quite a littleCommunicating and linkingBusiness planning andFeedback and learningTranslating the visionThis process helps managers translate the institutions vision statements and strategy statements into an integrated set of objectives and measures that illustrate what drives long-term success. This process is infallible because some of the generalized statements of purpose (like best in class, empowered organization) defined by top management may not mean much in an operational sense to those tactical managers and operatives who need to carry out the mission in their day-to-day activities.Communicating and linkingThis process allows managers communicate their strategy upwards (to t heir superiors) and downwards (to their reports/subordinates) link this strategy to departmental and individual objectives. Since departments are typically evaluated by their financial performance, and individual incentives are tied to short-term financial goals, this process ensures that all levels of the organization understand the long-term strategy and aligns both departmental and individual objectives with it.Business planningBusiness planning is that process which ensures that business and financial plans of the organization are integrated. The prevalent occurrence of change programs in todays organization makes it difficult for managers to integrate these initiatives with the strategic goal. However, when the scorecard approach is applied towards allocating resources and setting priorities for meeting the change initiatives, much(prenominal) programs can be coordinated in much(prenominal) a way that they line up with the boilers suit strategic goal.Feedback and learningThe authors postulate that this process gives companies the capacity for strategic learning. The scorecard enables companies to modify strategies to reflect real time learning by evaluating strategy in the light of recent performance.By translating the vision, executives can come to such consensus as to what services and products will best stimulate growth or what customer segments to place dialect on. The specifics of this translation will help the employees realize the vision. Applying the process of communicating and linking may result in managers mind how business re-engineering initiatives may lead to fulfilling the goal of on-time delivery to clients. Business planning processes can include the integrating of the results of budget sessions with those of strategic planning sessions and ensuring that the budget supports the strategy.Feedback and learning processes give the organization the ability to produce Chris argyles concept of double-loop learning. The concept suggests th at cause-and-effect relationships can be identified when linkages are measured ground on results from in the first 3 processes (Translating the vision, Communicating and linking, Business planning). Such relationships could result in findings such as that there are correlations between employees morale and customer satisfaction.In summary, it is important to control the short-term measures of financial performance of a company as well as longer-term parameters as learning and growth, internal business processes, and customer satisfaction for proper alignment between the overall strategy of the organization with its ulterior realization. Where such introspection is actively pursued by the organization and it results in projects like business re-engineering, market strategies and increased customer satisfaction, all in alignment with the organizational strategy, the end-result will cause a synergy that leads to improved financial results.REFERENCEKaplan, R. S., Norton, D. P., (1996 ). Using the Balanced Scorecard as a Strategic care System. Harvard Business Review, 74(1).

Debate over globalisation Essay Example for Free

Debate over globalisation EssayCurrently in foreign circles in that location is a great debate over globalisation and whether it is a force for good or bad. The statement oversimplifies the matter, of course. that the issue of globalisation and our collective response to it promises to define who prospers and who does not well into the twenty-first century. globalisation has positive and negative aspects. On top of its positive aspects comes the tremendous development of sassy education and communication technology, triggers in scotch growth through attachd trade and job creation virtually the knowledge base. This economical growth so-and-so be illustrated by the fact that the world real GDP grew from US$2 trillion to US$28 trillion, which means an increase of 1400%. On a per capita basis, this means an increase of US$614 to US$4908, an increase of about 800%. The quality of life in highly-developed countries has change magnitude However, anti-globalisation supporte rs vagabond that although there was an economical growth, this was not well distri only ifed throughout society, and that over the past 150 years, the rich countries atomic number 18 developing at a faster rate than the poor countries, increasing the difference between them. This happens because traffic with globalisation in a capitalist society, there volition always be winners and losers.The winners go forth be the nations which contrive more than readiness, technology, information, power and m maviny, whilst the losers will be the poor countries, which export primarily goods and rely on the rich countries to obtain technology and manufactured goods. As a term, globalisation means incompatible things to different peck. To some, it is a purely economic trend, the result of the grocery store system unleashed on a worldwide scale, a century-long process that has now been vastly accelerated by the fall of Communism and the relaxation of other constraining economic practice s. As has the tinge and growth of globalisation changed, so has its meaning during the last decades. But what is received is that globalisation is not something of today or yesterday. Among the so m some(prenominal) given definitions, Martin Wolf defines globalisation as a journey, but toward an unreachable destination, the globalised world. A globalised economy in which, neither distance nor national borders be quiet economic transactions.A world where the cost of transport and communication were zero and the barriers created by differing national jurisdictions had vanished. (Wolf, 2001 178). But globalisation is a very wide intuitive feeling, which embraces the social, cultural, and political interdependency of states. Globalisation refers also to the integration and fundamental interaction between different people and nations. Take the European Union as an example, where the member states sh atomic number 18 the akin democratic determine and norms, or the convergence and s imilarities of the constitutions of the member states, which could lead to a European law or constitution. To others, it defines the ever widening process of international interchange and interconnection that can be witnessed in so many aspects of life, whether the casual observation that top musical artists draw increasingly on other cultures for their melodies and rhythms, the give-and-take that former enemies are now participating in joint peacekeeping missions, or the realisation that there are suddenly many more foreign faces and accents in your hometown than before.No matter what the definition, globalisation is high-energy and real, causing numerous and often radical changes in all but the intimately remote places. Depending on your point of view, circumstance and prospects, the process can be seen as hugely positive or grossly negative. Those who defend globalisation say it is bringing prosperity to untold millions around the world, breaking down national and cultural bar riers, and helping to speed the general process of peace-building. Critics say that the chaotic manner in which market forces have scaled up to the global level has unleashed a destructive whirlwind that treats workers callously, serves too often to advance impoverish the poor at the expense of the rich, and wreaks vast amounts of environmental destruction. They say that its side personal effects are equally horrific, ranging from the spread of AIDS and drug abuse to the creation of a world monoculture that destroys local traditions and squelches diversity.At the 1995 World Summit for Social Development in Copenhagen, nations of the world took note of this dualism Globalization, which is a consequence of increased gentle mobility, enhanced communications, greatly increased trade and capital flows, and technological developments, opens new opportunities for sustained economic growth and development of the world economy, particularly in developing countries. Globalization also permi ts countries to share experiences and to win from one anothers achievements and difficulties, and promotes a cross-fertilization of ideals, cultural values and aspirations. At the same time, the rapid processes of change and adaption have been accompanied by intensified poverty, unemployment and social disintegration.Threats to human well-being, such as environmental risks, have also been globalized. Inasmuch as the pain caused by some aspects of globalisation is undeniable, the real issue is whether the negative effects of its sweeping processes can be ameliorated and the positive effects enhanced. Because in the opinions of some, the forward march of globalisation is unstoppable. The notion concept of monarchty refers to the three-fold capacity of a state, which is the absolute supremacy over internal affairs at bottom its territory, absolute right to govern its people, and freedom from any external interference in the above matters (Wang, 2004 473). So a state is sovereign if it has the ability to make and implement laws within its territory, and can function without any external power and assistance, and doesnt acknowledges any higher authority above itself in the world of single-handed states. From the above definition one can draw the conclusion that either a state can be sovereign or not, since sovereignty is defined as the absolute supremacy and right of the organisation in a given state. A realist like Steven D.Krasner agrees on the collapsing autonomy of states but deny the impact of globalisation on nation state, which could possibly lead to the stopping point of state sovereignty.He argues, Those who proclaim the death of sovereignty misread the history. The nation state has a keen instinct for survival and has so removed adapted to new challenges, even the challenge of globalization (Krasner, 2001 20). He also argues that globalisation is not a new challenge or phenomena. Viewed from a criminological point, the perceived normality of high c rime rates, unneurotic with thee widely acknowledged limitations of criminal justice agencies, have begun to erode one of the foundational myths of modern societies namely, the myth that the sovereign state is capable of providing security, law and order, crime control within its territorial boundaries (Garland, 1996 448). The notion of legitimate nonionic violence monopoly, which is of great importance for the internal order as well as for the foreign obligation of a state, is challenged by the international criminality. Since states cannot provide security for their citizens and are not capable of guaranteeing internal order, one of the fundamental elements of state sovereignty is undermined and questioned.The negative effects of globalisation can be softened totally through new and higher levels of international cooperation and consultation, filtered through a new system of moral values that puts human welfare and social justice ahead of the predominantly materialistic paradi gm currently in vogue. Call this global governance. Call it world government. But one way or the other, the forces of globalisation will require the creation of some sort of international super authority, one that can ensure that human rights and workers prerogatives are upheld, and that the environment is protected, as globalisation proceeds. Another factor that is observed is that the number of poor people (people living with less than US$1 per day) has increased, and reached almost 1.2 billion people, which is almost one fifth of the worlds total population. This is partly caused by the increase in global population, but also due to the distribution of the money. The ratio of income between the worlds twenty percent richest and twenty percent poorest has increased from 301 to 781.Many people also question the issue of globalisation creating more jobs when multinationals establish new factories in foreign countries. Their argument is that although more jobs are created, and that this reduces the unemployment, these jobs dont require any skill and workers have very bad working conditions, working long hours and receiving little money. And as the workers have no other working options, and working in these factories is their only source of income, they cant do anything else, but work to try to survive. Besides this, the unemployment levels are very high, which means that there is always someone lendable to substitute workers that arent happy with what they are being offered.These facts make us think in a way of making globalisation fairer, and giving developing countries the chance of benefiting more from it. So that this can happen, there are many things that need to be changed. First of all the development needs to be more focused on the people, and not only in financial reasons. Fairer rules and deeper partnerships should be done between developed and developing countries so they can have a mutually beneficial relationship. Also one of the most important t hings to ensure that nations can benefit the most from globalisation is that a powerful, democratic and more efficient UN helps to control the spread and paths of globalisation.From this we can conclude that globalisation is one of the most important factors of the new century, and that it will continue spreading and growing all around the world, reaching the furthest corners of the planet. The question of whether it is good or bad can never be answered completely, and there isnt a right or ravish answer, because there will always be good and bad sides to it. At present globalisation seems to be beneficial for some and detrimental to others. For globalisation to be beneficial to the majority depends on how it is treated and controlled. Globalisation could be very beneficial to society as a whole if managed correctly.

Compare the opening of Zeffirelli Essay Example for Free

Compare the opening of Zeffirelli try onBaz Luhrmann and Zeffirelli both interpret the mash antitheticly, as they both had diverse target audiences. Baz Luhrmann made a redbrick version to appeal to teenagers. He valued to get them interested in Shakespeare, and cause a different opinion of Shakespeare. Whereas, Zeffirelli aimed to draw a slightly wider audience. He aimed to recreate the time in which Shakespeare intended the play to be set. He would make the date apparent through set designs and costumes. Baz Luhrmanns version was to a greater extent current for example he used guns instead of swords, in the adjure scene, in rove to attract and capture his audience. However he kept the original script, so he didnt detract from the actual play and create a completely different film. He used cars and petrol stations, as apposed to a town with commercialise st each(prenominal)s. This helped to make the march faster and more upbeat. As Baz used guns instead of swords, t he word sword was in scripted on the gun, to make it easier to understand, with the original text. On the other hand, Zeffirelli wanted to keep as obturate to the time of Shakespeare, as possible. He set it in a town centre, with market stalls around.Zeffirelli wanted to get across the straighten out division of the families. You were either a Montague or a Capulet, there was no in among, I think back this shows how damaging and serious the violence was. When the bell was rung in the town, it displayed the spend a penny involvement of the whole town,, it also shows the rivalry and hatred between the families, when they raced out with swords, when the brawl broke out. In Baz Luhrmanns version the prologue was repeated in different formats. In the first format of the prologue, there was a sporty screen, at the beginning, which built up the suspense.Then a few seconds later, a television screen, with a intelligence information reporter, zooms in. The reporter is reporting the br awl as the latest piece of news. in that respect is s an get a line of a broken ring, which symbolises a relationship with a bad ending. The second format of the prologue is from a birds eye view, oer the town. There is an image of a person lying dead on a mattress. This signifies the seriousness of the brawls and it shows that the families allow go to any lengths to hurt the other family. Also there were images of fire, police and ambulances. This gives the impression of a depress society with no order.There is a large image of two buildings, with the names Montague and Capulet, clearly on the top of them. In the middle of the two buildings there is a statue of Jesus, this image signifies the direct competition between the two families. I think it also represents judgment and that at heart both families want the very(prenominal) things. The last format of the prologue, text was flying across the screen. It was flashy and bold, which made it eye catching and unproblematic to r ead. There was then sill close ups of the main characters, with their character name beside it.This made it easy to follow and clear who was who. Baz Luhrmann used bright colours for costumes and lively, fast, exciting music, which helped get the audiences attention. Whereas Baz Luhrmann has used loud, fast music, Zeffirelli has used the complete opposite. In Zeffirellis prologue he has used calm, peaceful music and he has used woodwind instruments, to create renaissance- style music. There is a voice over speaking the prologue. Like Baz Luhrmann, Zeffirelli has used bright colours. There is an opening image of the market, which sets the scene.It gives the impression of a town caught up in and gripped by hatred and rivalry. There is an angle flavour of a Capulets legs and their costumes, this straight away emphasises the period. In Baz Luhrmanns fight scene, there is a sign, in the petrol garage saying Add more fuel to your fire, this has a double meaning. There is a close up of t he heel grinding the cigarette, shows the rivalry and hatred. Also the close up of Tybalts eyes show the hatred he has and his anger, whilst at the same time displaying his pleasure in angering the Capulet family.This also creates suspense. The sound of gun sapiditys and helicopters, indicate that someone has been hurt. Zeffirellis fight scene is set in the town centre. When an onlooker says Look at them, it gets the audience to focus on the rivalry, objectively, rather than being drawn in. the close ups of expressions, emphasise the hatred and disgust in each other. When they motivate up an old man from the other family, it shows the cruelty of the brawls. Before Tybalt enters, there is no music, in order to show his importance. The close up of his eyes also shows his confidence.When the two sides are running into town from their different sides, it shows the clear divide of the two families. At the end of the brawl, when the prince enters, there is a low angle shot of him, to sho w his status. There is then a long shot of the big crowd to show the conclusion of the violence. In conclusion, they are both effective and successful in appealing to their target audiences. I think that Baz Luhrmann appealed to his teenage audience well, and I think he achieved his goal, as he made it fast and it was action packed. It was exciting and upbeat, in order to attract and grip his teenage audience.I think it gets teenagers to rethink their impressions nearly Shakespeare and start to understand more about his plays. However I think it differs from what Shakespeare intended and possibly relates a different message about Shakespeare (which may be a good thing however, it makes him seem comparable something he is not and Baz Luhrmann cant make a new and more exciting version of all Shakespeares plays ) I think Zeffireli was very successful in recreating the period of Shakespeare, and he portrayed the divide at heart the town very well.However I think that maybe Zeffirell is version was a little besides laid back and soft, as I think that Shakespeare would have intended a little more violence and a stronger sense of hatred between the two families, also I think Zeffirelli didnt truly show the competition and enjoyment that the young rivals got from winding each other up and starting brawls, besides well. However, I do think that both Baz Luhrmann and Zeffireli were successful in capturing the target audience, in the first scenes, and enjoin their adaptations of Romeo and Juliet.

Digital Libraries Essay Example for Free

digital Libraries EssayAshley Tipton Digital Libraries Introduction A plain definition of a digital program program program library is a library where collections argon stored in digital formats preferably of physical formats and door expressive styleible via computers. The content can then be ingressed locally, as in within a library, or remotely such as from other places on a college campus or from a users home. many a(prenominal) people believe that digital libraries be the future. on that point atomic number 18 also those that up to now hold on to the thought that the traditional brick and mortar building is the look a library is supposed to be and that touching to the digital real is not the direction a library should be heading. History The development diversity is one of the marvels of the 20th century. We are now living in an information society where almost everyone around us has a computer, a smartphone, and is connected to the Internet. As our society has become much and more connected, libraries take aim also started to become more digitized. Library automation came into popularity in the early 1950s. It started with punched card applications to library proficient services operations. In 1965, Licklider coined the phrase library of the future to refer to his vision of a fully computer-based library and then in 1978, F.W. Lancaster wrote of the paperless library (Harter, 1996).Other terms later on that were used to describe the library of the future were electronic library, virtual library, library without walls, and bionic library (Harter, 1996). The term digital library came to be from the Digital Libraries Initiative. In 1994, six universities in the United States were granted 24 million dollars for digital library research. This was brought on by the sudden boom of the Internet.Digital library is the name that was most widely adopted by academics, researchers, and librarians and is used to describe the process of digitiz ing information resources. Digitization According to Ram Nath Maurya, there is a stress for three things in the digital demesne (Maurya, 2011) Awareness of information which gives the breath of vision. Awareness of engineering which gives the power to make the visions manifest. Awareness of needs provide the insight to use professional skills and talents to greater effect.The inwardness of this is that it is important for the user to subscribe to information that is easily locatcapable and easily accessible. Nowadays, library patrons have become information conscious and no longer want to wait and go to the library to find what they need. They want to access it access the information electronically. The process of digitizing implies the production of a digital surrogate for a physical determination (Unsworth, 2004). There are many different items in libraries that are digitized.This ranges from serials that can be found all in print or online to high-minded books and archiv es that are now being preserved in a digital format. There are many positive outcomes that come from digitizing parts of a librarys collection. There is less toll in reshelving the item. The item is simultaneously available to multiple users. The item does not have to be replaced, since it is not being used and there is no chance of it being lost. Also, if it is a rare item, it can be preserved more easily as it will be less often handled. Why Go Digital?The most valuable aspect of the digital library is its reduction in cost. There are many fees that are negated such as staff pay, book maintenance, rent, and additional books. This makes the cost of the digital library much less to maintain than that of a traditional library. Also, increased reduction in the use of paper has a positive impact on the environment. Environmental scientists all over the world favor digital libraries to help reduce paper usage. Libraries that have a digital presence can be reached all over the world, t hus allowing the library to have a far greater earreach beyond their local community.Their collection can be shared and accessed from anywhere. As distance education becomes more popular, it is even more important for libraries to have an online presence. Students who might not be able to physically access their school librarys collection can instead find what they need on their website. Many libraries are offer a vary large amount of databases containing full-text journals and also electronic books. The interlibrary loan program allows students to order books from their give school and other libraries without leaving their home.The role of the librarian in a digital library is tranquillize vastly important. They are needed to package and repackage information. Librarians set up the proxies and open-URLs. They do electronic publishing, provide credit entry instruction, and teach patrons how to use electronic resources. Also, there is always more information that needs to be dig itized. Disadvantages of Digital Libraries There are many threats to the nature of digital libraries. Computer viruses are a danger if libraries are not careful to protect their hardware and software.Also, the high initial cost of infrastructure such as the hardware, software, network, and IT professionals can be a downside and then also the cost to maintain and upgrade when needed. Standardization is other issue that libraries can face when moving to a digital format. Each library is different and whence it is extremely likely that each library will have a very different way of digitizing their collection and presenting their information online. Another potential problem is copyright. Digital libraries have to find a way to properly distribute information without violating copyright law.The copyright of the occasion has to be protected as items are digitized and put into an online collection. Future of Digital Libraries The future trend for libraries is to keep moving toward a d igital format. Daniel Akst, the author of The Webster Chronicle, sums it up in one simple statement the future of libraries-and of information-is digital. He states, All the problems associated with digital libraries are wrapped up in archiving, and goes on to state, if in 100 years people can still read your article, well have solved the problem.Computer storage continues to grow at an exponential drift and the cost keeps going down. It is believed that eventually, given the current advancement of technology, a person will be able to virtually access all recorded information. There are many large scale digitisation projects underway at places such as Google, the Million Book Project, and Internet Archive. The technology behind scanners and the digitization techniques also keeps improving. There have been recent advancements in how books are handled and presentation technologies such as opthalmic character recognition.Libraries will continue to become more equipped to digitize th eir own collections and share them with the world. Bibliography Akst, Daniel. The Webster Chronicle. reinvigorated York Bluehen, 2002. Print. Harter, S. (1996, September). What is a digital library? definitions, content, and issues. A paper presented at KOLISS DL 96 international assemblage on digital libraries and information services for the 21st century, Seoul, Korea. Retrieved from http//php. indiana. edu/harter/koreapaper. htm Lagoze, C. , Krafft, D. , Payette, S. , Jesuroga, S. (2005). What is a digital library anymore, anyway?.D-Lib Magazine, 11(11), Retrieved from http//www. dlib. org/dlib/november05/lagoze/11lagoze. hypertext markup language Maurya, R. (2011). Digital library and digitization. International Journal of Information Dissemination Technology. , 1(4), 228-331. Retrieved from http//web. ebscohost. com. proxy. lib. fsu. edu/ehost/pdfviewer/pdfviewer? vid=7hid=9emailprotected Unsworth, J. (2004, May 17). The value of digitization for libraries and humanities s cholarship. Retrieved from http//people. lis. illinois. edu/unsworth/newberry. 04. html

Industrial Revolution Essay Example for Free

Industrial transition EssayIndustrial variety is regarded as a in truth important period in human development which occurred in the period towards the end of the 18th atomic number 6 stretching to the nineteenth century. Industrial revolution is said to have begun in the United Kingdom and ulterior spread to other parts of the world including the rest of Europe, North America amongst other parts of the world. During this period there were major transformations in the agricultural sector, transportation, and manufacturing among other spheres of invigoration. These changes were to have profound impacts on the social, economic, and cultural life of the people in Britain which was the cradle of the revolution. This paper shall examine the central ways in which the Industrial Revolution changed the western societies. Impacts of the Industrial Revolution The inception of the Revolution is regarded as a crucial turning rank in the history of mankind as it lead to alterations in virtually every aspect of life.The Revolution started towards the end of the 18th century when there was mechanization of the textile industry, emergence of sensitive iron make skills, and an increase in the utilization of polished coal. on that point were improvements in the transport network which facilitated exchange of goods and services. Generally, a growth in various industries was witnessed and manual labor was replaced by mechanization which led to increase end product . The textile industry was among the first to feel the impacts of the industrial revolution. The invention of the cotton gin in 1794 brought power in separating of cotton seeds from fiber.The discovery of the sewing machine in 1846 further revolutionized the textile industry as the making of clothes moved from homes to industries. Apart from the impacts of the industrialization on the domestic industries, the revolution led to incr go productivity in the farms due to mechanization of agriculture. With incr eased productivity in the farms, industries cropped up and individuals clustered in particular regions working in the industries or engaged in change over. This eventually led to the development of towns and cities . forwarding in technology during this period led to the growth of capitalism as the owners of the means of production grew richer. There was an increase in the economic growth which was due to the new technologies of the industrial revolution as seen in the doubling of the UKs purchasing power and a rise in the total national income during the 19th to 20th century . The revolution also brought about changes in the countrys political structures in Britain as capitalists begun replacing the land owners of the agrarian period to become influential in the countrys economic and power structure.There were also alterations in the working conditions as factories provided the workers with poor working conditions. These include poor ventilations, overcrowding, child labor was on the rise, and individuals were poorly nonrecreational and worked nether dangerous and unsafe environments . The laborers were paid less wages that led to development of slums since they could hardly afford decent housing. The workers were generally working under extreme conditions which forced the government of the day to pass legislations that would govern the interests of the workers.The workers also initiated efforts that resulted in the creation of trade unions which agitated for their interests . The Industrial Revolution also led to developments in the transport and communication sector. Several inventions led to the efficiency in this sector as road networks were improved, water transport boosted through the invention of steam clean engines, and communication made easier especially with the discovery of telegraphic machines.Railway transport was also developed and this eased the transport of bulk goods, products, and raw materials to the industries . Conclusion There is no doubt that industrial revolution was a defining moment in human history. There were great advancements and innovations that were aimed at making life to a greater extent efficient at the same time increasing production. Though the revolution came up with its challenges, it remains to be a crucial part of human history as it totally revolutionized the world into a new order.

The beginning of civilization Essay Example for Free

The beginning of civilization EssayFrom the truly early years of the beginning of civilization, man has been responsible for completing a set of tasks. In the initial stages of evolution the work of a man was suppose to be hunting and protecting the family, while females were supposed to be their family nurturers and c artakers. As time passed by, there was arrangement of society, and new occupations started emerging, giving the throng jobs without the bias of their gender. But with every developing phase there be its cons, that argon inevitable, and un utilisation is of the biggest riddles of not only poor nations, only also developing and developed nations. Unemployment is such a phase in a persons life, which makes him think that he is vulnerable, and gives him a feeling of being subdued by the pressure of the society. In todays world were money is supposed to be the only prime objective in a persons life, and when someone is inactive, he has to present the brunt of being incapable of financially stabilizing himself, which leads to kindly and psychological problems, which ultimately gives a clear inwardness of the help that is required by these individuals.In the world of booming population and migrant supposition, individuals are leave with huge amount of pressure to acquire a job, and when that individual fails to do so, he is left with very disturbing thoughts which ultimately lead to crime, suicide, effect, humiliation and feeling of internal failure. Unemployment itself is a very large pronounce and is diversified into sub categories, the very first category is known as the cyclical unemployment, which exists due to the inadequacy of demand of labor, second category is of technological unemployment, where newer technologies reduce the hands of labor that work in an organization.The tertiary category is of Classical wage conflict, when unemployment occurs due to the divergence arising in the minimum wage criteria. The fourth harmin g is known as structural unemployment, which is caused to due geographical disparity. Then there is common fresher unemployment, where individuals claim to face unemployment looking for their first jobs by and by finishing their courses. The sixth kind of category is related with the seasonal worker occupation, where individuals are only employed during the season.One of the worst categories is the uneducated and unskilled unemployment category, where the individual has to go through and through a lot, as he/she does not know even where to start from. Unemployment if it has to be put on papers then it is an social issue, an discharged and frust rolld youth is more dangerous than organized criminal, as the mentality of a depressed unemployed person is to grab any opportunity he basis and would very easily for live the thin line between right and wrong, and the same is best(p) express by Macarov below In the United States, unemployment and pockets of unemployment are often seen as problems not only in themselves but as indicators of a high incidence of related problems Any problem that has got to do with social issues, social workers step in to help resolve and pacify the problem. Unemployment is one of Americas superior crux problem, and unemployment apart from being a social problem, automatically also becomes a social workers problem too, as it has a massive negative impact on the society.An unemployed person be it a labor or a graduate, has to go through an ordeal, as most of them are kindredly to deplete financial responsibilities behind them and it is because of this burden, they are likely to commit felonies or suicides, or anything that would ultimately lead to ending of either of their own lives or habituals lives and properties. This becomes harder for a social worker, as he does not know up to what level or what decree an unemployed youth with huge amount of depression and defeat is capable of. Unemployment initially is a personal problem, but with due time, i.e. the patience level of an unemployed person when it ceases to exist, it can lead to a psychological problem. When the unemployed person starts losing hope in having hoped to get a job, he can get into depression and that ultimately can lead to psychological problems. This is best explained by the following At a more individual level, the stress model suggests interventions soon after the stressor has occurred for the secondary prevention of psychological symptoms and losing a job seems a likely trigger of mental rowdyism generally and depression in particular(Courtesy David Dooley, Ralph Catalano, Georjeanna Wilson, American Journal of Community Psychology, Vol. 22). The initial problems of an unemployed youth are falling behind peers, and watching the burden of responsibility increase on them, but after a while it take its toll on them leading to complex psychological problems. The consequences of unemployment are best expressed below Consequences for the s pecific individuals set about sustained periods of unemployment are decidedly not.They may fall back permanent damage to their employment and income prospects as a result of a period of unemployment early in their working lives (Courtesy Niall OHiggins, Labor Market Economist, the challenge of youth Unemployment, Retrieved on February 10th 2008, from site http//www. ilo. org/public/english/employment/strat/download/etp7. pdf) Social work is one of the key factors that would help people facing troubles related with unemployment, as social service is the only way that would understand the different facets of unemployment and would treat individually unemployed person as a different case.According to the latest OCED report, America had an average of 4. 6% as unemployment rate in the year 2007, which though was better than the average 6, it can be understood, that solid ground of such a huge size with comparably lesser population in terms of India and China, has an unemployment rate lesser than that of Taiwan and Norway. This just shows the amount of social work that would be required to help people and give them a lending hand in their problems.What actually social work can do is firstly sort the category of unemployed people and give them support and can raise unemployment issues with the local anesthetic authorities to help secure those jobs along with silently pacifying them with sessions of control and hope and education them on lines on unemployment insurances and other government policies and bringing in welfare programs like the way it was bought during the Great Depression . except social work cannot give them a job, they can only raise the issue, also counseling do by them will be only for the people who are willing to take support and are ready to accept help, but social work would not be able to target those individuals who grow crossed the limits of depression and have already thought of harming themselves or the society.An empty mind is a bede vils workshop, this quote goes well with the millions of unemployed people, and if not given proper guidance by social groups or if then dont get jobs in time, then it is more like a time bomb that is ticking much fast, and will someday, swallow the whole nation because of frustration and depression by them.Reference1) David Macarov, Social welfare structure and practice, make in 1995, by SAGE publishers 2) Jeff Singleton, The American Dole Unemployment Relief and the welfare state in the great depression, published in 2000, by Greenwood publishers.3) Niall OHiggins, Labor Market Economist, the challenge of youth Unemployment, http//www. ilo. org/public/english/employment/strat/download/etp7. pdf 4) Henry George, How to Help the Unemployed, published in The North American Review, February, 1894, http//homepage. ntlworld. com/janusg/hgh/helpun. htm 5) Robert Moroney, Judy Krysik, Social insurance policy and Social work, published by Aldine Transaction 6) Ministry of social developm ent New Zealand, International likeness, http//www. socialreport. msd. govt. nz/paid-work/unemployment. html

Environmental Factors Essay Example for Free

Environmental Factors Essay(A) survival of the fittest of an Organization M/S GE TractorsM/s GE Tractors produces tractors, and dairy machines. Tractors are parcel out to the Michigan unit in view of its location in the natural market zone for tractors. To extension GE tractor production, a second tractor assembly line for 45 HP and 59 HP tractors has been in operation since 1985 at Michigan to meet the requirements of tractors in that area. It diversified its product range to provide blow for the cyclical variations in the market and position itself globally. Besides supplying its products all over USA it has make its position globally. It is exporting tractors and related dairy machines to Canada, Brazil, Mexico, Argentina, most of the European countries, Africa and Asian continent. A specific purpose of 7,000 tractors worth $50 million in the coming 1-3 years is targeted so that there is a preserve growth in volume say 5% per annum.(B)High-level domestic and global mi lieual factors that may mend the organization marketing decisionBusiness planning is basically concerned with the structuring of the relationship between a trading and its environment. The environment in which business operates has a greater influence on their successes or failures. thither is a strong link develop between the changing environment, the strategic response of the business to such changes and the performance. It is great to understand the forces of environment the way they influence this linkage. The environment which is dynamic and changing holds both opportunities and threats for the organizations. The organizations while attempting at strategic realignments, try to capture these opportunities and avoid the emerging threats. At the same time the changes in the environment affect the attractiveness or risk levels of various investments of the organizations or the investors.The environment in which the business operates by and large consist of the Political, Ethica l, Social, Cultural aspects, scientific and the Ecological related issues like pollution, sustainability etc. The Technological temper and its appear has been the key driver behind the major changes witnessed in the environment making it increasingly complex. These factors often point of intersection and the developments in one area may influence developments in other.Careful analysis of the above factors helps in identifying major trends for contrary industries. Changes in these away forces affect the changes in consumer demand for both industrial and consumer products and service. These external forces affect the above company i.e. M/s GE Tractors regarding the types of products produced, the nature of positioning them and market divider strategies, the types of services offered and choice of business. Therefore, it becomes important for the organizations to identify and evaluate environmental opportunities and threats so as to develop a clear mission, designing strategies t o achieve long-term objectives and develop policies to achieve short-term goals.(C) Technology impacts the organizations marketing decisionsTechnological factors re indue major opportunities and threats which must be taken into account while formulating strategies. Technological breakthroughs crowd out dramatically influence the organizations products, services markets, suppliers, distributors, competitors, customers, manufacturing processes, marketing practices and competitive position. M/s GE Tractors is investiture heavily in R D projects to bring out new models hence Technological advancements can open up new markets, change the relative position of an industry and render existing products and services obsolete. Technological changes can reduce or eliminate cost barriers between businesses, give shorter production runs, create shortages in technical skills and result in changing values and expectations of customers and employees.changingThe impact of information engineering ( IT) which combines fruits of both telecommunications and computers has been revolutionary in every field. Not only has it opened up new vistas of business but also has changed the way the businesses are done. IT has specifically brought in another dimension Speed which organizations sleep with as the additional source of competitive advantage beyond low cost and differentiation. Manufacturers, bankers and retailers have apply IT to carry out their traditional tasks at lower costs and deliver higher value added products and services.(D)Importance of well-disposed responsibility and ethics as related to organizations marketingSocial Demographic characteristics such as population, age distribution, literacy levels, inter-state migration, rural-urban mobility, income distribution etc. are the key indicators for understanding the demographic impact on environment. The growing government issue of senior citizens and their livelihood needs have been highlighted and the government is be ing forced to pay more attention in the form of social security benefits etc.Social attitudes, values, customs, beliefs, rituals and practices also influence business practices in a major way. Social values and beliefs are important as they affect the buying behavior.The cattle farm of consumerism, the rise of the middle class with high disposable income, the flashy lifestyles of people working in software, telecom, media and multinational companies seem to have changed the socio-cultural scenario and these needs to be understood deeply.Values in society also tally the work culture, approach towards stakeholders and the various responsibilities the organization thinks of owing to its stockholders and the society.Ethics Considering Literacy and the composition of literates in the country creates opportunities for peculiar(prenominal) type of industries and type of jobs. For example on one hand , the presence of multimillionaires in middle easternmost countries encouraged many s oftware giants to set up shops and on the other , the availability of cheap project ,those countries have become a destination of labor intensive projects. Large labor mobility across different occupations and regions has cut down wage differentials and this has an impact for business to take the proper course.Understanding of the environment in which an organization operates is the foremost pre-requisite towards strategy formulation. The six broad dimensions which the framework provides of the environment are capable of give a comprehensive overview of how things may be unfolding. The objective of the analysis should not only restrict to the present and past but the real focus should be on projecting the trends into future in position to get the real feel of the environment. This shall enable the firm to proactively strategize for future considering the environment it is going to face and the issues which go out be of importance.

Hamlet Foils Fortinbras Essay Example for Free

hamlet Foils Fortinbras EssayIn Hamlet, unrivalled of Shakespeares most recognizable plays, Shakespeare portrays a great example of a literary hamper between Fortinbras and Hamlet. Fortinbras, a minor character, possesses traits that emphasize Hamlets distinctive qualities. Fortinbras characteristics bring out both the worst and the best out Hamlet throughout the play.In Act IV Scene IV, Hamlets soliloquy points out every one of Fortinbras qualities that Hamlet admires. Fortinbras inspires Hamlet to be a man of action. Hamlet knows that he has been thinking too hardly on the event of killing Claudius. On the other hand, Fortinbras is ambitious and takes actions for what the believes in. For example, in the letter to the King, Young Fortinbras do it clear that he was going to get back the land his father lost. King Fortinbras death gave his parole determination and motivation to make his father proud.Unlike Fortinbras, Hamlet just weeps over his fathers death. Hamlet contin ues to talk about his hatred for Claudius and vows revenge for King Hamlets murder, but takes no action in it. In Act III Scene III, Hamlet shows his tragic flaw, procrastination. Instead of winning advantage of the only moment Hamlet has alone with Claudius, Hamlet over thinks the situation and makes up an justify for himself to not kill Claudius. In contrast to Hamlets indecisiveness, Fortinbras knows what he wants and makes it happen. For instance, for Fortinbras plan to invade Poland to work, he independently gathered 20,000 men for his army.Even though most of Fortinbras qualities contrast from Hamlet, his qualities encourage Hamlet to be at his full potential. Hamlet looked up to Fortinbras and highly respected him. Shakespeare did an excellent job of showing the foil between Fortinbras and Hamlet in his writing.

Automotive industry Essay Example for Free

Automotive industry EssayMaruti Suzuki India Limited generally famous as Maruti is an ancillary conjunction of the Japanese automaker Suzuki Motor Corporation. It has a trade sh are of 44.9% of the Indian rider cable car market as of March 2011. Maruti 800 and Alto are their entry level cars. Ritz, A-Star, Swift, Wagon-R, Estilo are their herd back models. DZire SX4 are Marutis Sedan class models. Eeco and Ertiga are Marutis C segment class. gigabyte Vitara is their Sports Utility Vehicle which is directly imported from Japan. Maruti is the 1st company in India to turn out and give away more than a million cars. Maruti Udyog Limited is renamed as Maruti Suzuki India Ltd on 17th September 2007. Maruti companies head billet is in Nelson Mandela Road, NewDelhi.The company was customary in 1989 however the actual production commenced in 1983 with their Maruti 800. work 2004 Maruti 800 was the Indias wide-rangingst selling packed in car ever, since it was launched in 1983. M ore than a million units of this car contrive been sold worldwide so far. Maruti imports diesel engines for all their diesel cars from Fiat motors.Marutis manufacturing plants are located at two amenities Gurgoan and Manesar south of Delhi. Gurgoan plants installed capacity is of 9, 00,000 units per annum and Manesar plant with a capacity of 5, 00,000 units per socio-economic class and a diesel plant with an annual capacity of 1, 00,000 engines and transmissions.Maruti has 933 dealerships crossways 666 towns and cities in all states and union territories of India with 2,946 serve stations (inclusive of dealer workshops and Maruti Authorised service of process Stations) in 1,395 towns and cities all over India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major informant of proceeds to the company. Most of the service stations help many stranded vehicles on the highways by move across their repair man to the vehicle.1.2 D efinition Of MarketingAccording to Ameri feces Marketing Association (AMA) circuit card of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have prise of customers, clients, p trickners, and society at large.Dr. Philip Kotler defines, marketing as the science and art of exploring, creating, and delivering abide by to satisfy the needs of a target market at a loot. Marketing identifies unrealised needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the entrance products and go.1.3 Customer comprehend nourishCustomer comprehend Value (CPV) is the distinction between the prospective customers evaluation of all the pull ins and all the costs of an offering and the perceived alternatives.1.3.1 Customer Perceived Value of Maruti S uzuki with book of facts to Holbrook Model Typology of Customer ValueHolbrook (1994 p. 27) asserted Value is an interactive relativistic gustatory perception experience. Based on this Holbrook proposed a typology of consumer order having troika dissimilar dimensionsExtrinsic/Intrinsic The consumer perceives value in using or owning a product or services as a federal agency to and end versus an end in itself. Self-oriented/Other-oriented The consumer perceives value for the consumers own benefit as against the benefit of others. vigorous/Reactive The customer perceives value through direct region of an object as against apprehending, appreciating or responding to an object.These three dimensions give rise to eight types of customer valueExtrinsicIntrinsicSelf-orientedActiveEfficiency personaReactiveExcellenceAestheticsOther-orientedActiveStatusEthicsReactiveEsteemSpirituality therefrom for a company like Maruti it would be truly apt to use this model considering that the p roducts that Maruti Suzuki has to offer fits in quite easily in different dimensions as presented in the typology.1.3.2 Customer Perceived Value of Maruti Suzuki with reference to Monroe ModelMonroe (1990, p. 46) observes, Buyers perceptions of value represent a trade-off between the quality or benefits they perceive in the product relative to the sacrifice they perceived by paying the priceMonroe has expressed the concept of customer perceived value as the ratio between perceived benefits and perceived sacrificeCustomer Perceived Value= Perceived Benefits________________Perceived SacrificeAccording to Monroe perceived benefits has a positive influence on consumers perception of product value at first, and later on it may influence consumers purchase intentions.In contrast, perceived sacrifice first has a negative influence on consumers perception of product value, and later on it may influence consumers purchase intentions.PerceivedBenefitsHere the benefits include customers desir ed value, e.g., quality (Monroe, 1990). Sacrifices, on the other hand, include m wiztary (price) (Dodds, et al., 1991) and non-monetary (time, causa) (Cronin, et al., 2000) considerations. Therefore, value includes three key factors (1) quality, (2) price, and (3) convenience (Lemon, et al., 2001), where convenience is the time and effort expended by the customers (Cronin, et al., 2000)In context to Maruti, the customers desired value is the quality of the car and services rendered there off.Whereas the sacrifices include the price of the car, maintenance cost, etc.1.3.3 Customer Perceived Value of Maruti with reference to woodruffs ModelA Value-Hierarchy ModelWoodruff (1997) proposed that Customer value is a customers perceived preference for and evaluation of those product proportions, attribute performances and consequences arising from use that facilities achieving the customer goals and purposes in use situations. (p146) because the customer value hierarchy suggests that cu stomers conceive of desired value in a means-end way.Basically it can be known as a system to run businesses throughout the soil by dread customers goal and satisfaction over it (Lister, n.d.)Desired Customer Customer Satisfaction Value with Received ValueCustomers Goals andPurposesDesired Consequences in Use SituationsDesired Product places and Attribute PreferencesStarting at the bottom of the hierarchy, customers start to think about products as bundles of specific attributes and attribute performances. objet dart purchasing and using a product they form desire or preferences for a certain attribute based on their ability to facilitate achieving desired consequence experiences.Looking down the hierarchy from the top, customers use goals and preferences to attach importance to consequences.Also the customers use situation plays a critical role in evaluation as well as in desires.Maruti Suzuki, being an automobile manufacturing company faces a lot of competition. Thus such a mod el would be very essential for their company.1.3.4 Consumer perceived value of Maruti with reference to Zeithaml ModelMeans-End ModelAn adaptation of a model first proposed by Dodds and Monroe (1985), Zeithaml with her study in 1988 about price, quality and value towards consumers defined this into the concept of Means-End model.(Source Means-End Model, Zeithaml, 1988)2. Value proposeDefinition of Value PropositionA business or marketing speech that summarizes why a customer should buy an point in time for consumption or use a service. This statement should prove apotential buyer that one meticulous product or service will add more value or kick downstairs solve a problem than other like offerings.Companies use this statement to target customers who will benefit most from using the companys products, and this helps maintain an economic moat. The ideal value proposition is short and appeals to the customers strongest decision-making drivers. Companies pay a high price when custom ers lose slight of the companys value proposition.2.1 Value Proposition of Maruti SuzukiWay of Life is the Value Proposition of Maruti Suzuki. As India is a country where comfort is vital while travelling, Maruti has always been the first option. As mileage is a big measurement with cars for Indians, Suzuki proves to be better than quite a few other names in cars as its vehicles have a higher mileage for example Swift gives 22km/ltr while if you compare a Honda City gives slightly 12-13 km/litre.2.2 Mission Vision of Maruti SuzukiThe Company MissionTo make available a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both(prenominal) in domestic and export markets.The Company VisionWe must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the world-wide players.Their focus is onBuilding a continuously improving organ ization adaptable to quick changesProviding value and satisfaction to the customerAligning and fully involving all our employees, suppliers and dealers to face competition Maximising Shareholders value2.3 Target MarketDefinition of target market A specific group of consumers at which a company aims its products and services.Maruti Suzuki has adopted a focused approach and wisely created segments within a large market to promote their cars. Lower Income Group- Maruti 800, AltoMiddle Income Group- Wagon-R, Swift, Swift DZire, RitzHigh Income Group- Maruti Suzuki Kizashi, Suzuki Grand VitaraSuzuki Grand Vitara would apparently have no takers amongst the lower income group.2.4 Market AttractivenessMarket attractiveness is a term that describes the profit possibilities available in a given market or industry. The more attractive a market is, the higher the potential profits.Companies in the process of considering entires into new industries or markets conduct a number of analyses to go steady whether or not such a move would be good for the business. One such compendium is a market attractiveness analysis, conducted to find out if entering a particular market or industry would be profitable and how much the company could potentially earn.The automobile industry is a long and diversified market. It can be divided into different segments each satisfying different needs of the customers. These different segments can be classified as SUVs, Sedans, Hatchbacks, C segments etc.This gives an automobile company ample tot of opportunities. Maruti Suzukiis prevalent in all of these segments and is considered as one of the premium brands in all of these segments.In this very market other than the different segments of automobiles also is the service rendered by the company to the customers.Thus the market is as attractive as one would hope for giving Maruti Suzuki a chance to make the most of it.