Business Essay

A. 1. As I began my journey as a overbold craft owner of a computer company I requisite to define my companys goals, decide which direction I wanted to take the company to and create a mission education that will best represent my company. Since the company was naked as a jaybird I take uped to seeded player up with something catchy and promising that would invite potential clients to mold out to a greater extent about the products we offer. Since on that point were much participants in this spunky and from my professional experience I learned that staying on the same course of study and do advancements is to a greater extent beneficial than trying to change directions e really time.In this case I remained focused on the same two groups for the rest 3 rounds. Instead of changing and adding more than products e really quarters identical nigh of the other participants I kept my two models (one for each group) and make necessary corrections and modifications based on the trade needs. I sustain the requirements of each group, the priorities and the price range each client is willing to pay. Since there are no specific techniques used in this part of the cable analysis I used my own judgment in make legitimate that I create the best product with the items that are most important to the potential client group.As stated above I initially created two products (one for each group) and after the first round they two passed 70% but in the scientific group it was not elect as one of the best. In the second round I was attached an option of reviewing products of my competitors and the but contrariety was the bigger monitor and an upgraded keyboard. I added those options to my products and in the next round both products did real closely. I had to make sure that in the nest round I keep up with the new upgrades and add them to my products to make sure that I keep up with the new technology. Even after making the upgrades the prices did not chang e a dish and the two groups still chose my product as one of their excerptions and my products were receiving 100% in both categories.Out of all the categories my market performance would produce larger results if I was not afraid in estimating more clients and produce more computers in both categories. Every quarter I ended up loosing clients and sales due to shortage in inventory. My market performance, marketing dominance and human resource management remained slightly low even though I was very close to my competitors. As far as my hire package I paid my employees the most but I only contributed 2% of their salary versus 5% that everyone else was contributing. I believe that salary is more important than the retirement role. I upgraded health benefits but kept the contribution the same.2.I would not change the targeted markets I have selected because my decision was a success. I wanted to make sure that my company will have labyrinthine sense between elevated paying clien ts and not as much subscribe and those where the profits are not as high but the hold is much higher. My analogy was right on target because with the Mercedes I was making higher profit but the number of machines was not as high as the market for general public where the profit was signifi cigarettly lower berth. later being chosen by both markets as a favorite(a) factory I had to make sure that I am safekeeping up with current technology and by adding extra features the price difference is not too high so that I would loose my lower profit clients. With that business idea I was able to survive my ambition and climb up to the top.3.When it comes to the sales locations I selected I believe that I have done enough research to make a honorable decision. Since I have chosen Mercedes for scientific computers and general public I wanted to make sure that I cover United States since Mercedes chiefly operated in the US and their main headwaters are in Germany. Therefore I chose NY as one of the first offices along with France in Europe. My next choice was Tokyo since they have the most advanced technology and I can use that as my selling point to generate more business. My proceed choice was sulfur America even though the expenses were not as high but it is less demanding since the poverty is significantly high. As expected, choosing my locations in this order was a success.4.Marketing research could definitely be improved since I was not as successful as I was hoping to be. Most of my business was coming from direct sales and not as much from other advertising. I did not want to invest large amounts of money on the popular magazines since the fee was very high and I was concentrating on more common papers such as Science Magazines and business papers. possibly I should have been more adventurous and invest in more popular magazines but I was afraid that I would suffer financially. in any case I was not able to come up with a very catchy advertising line to attract potential clients and was scoring pretty low on the advertising review.B.One of the most important decisions I do was to invest in foreign markets. Since Mercedes is from Germany and its factories are in the US I felt as investing in a European market would be a good idea simply because I come from Europe and I know that Mercedes is in demand as well as there are a lot of companies in need of a highly developed machine that can make their discoveries and creations a lot easier. I was a little hesitant about opening night offices in Tokyo since their technology is very advanced and cost is very high. But because of that I decided to stand with competition brass to face and use this to my advantage.By creating same quality machines for a little lesser cost I was able to survive and beat most of my competition. South America had smaller expenses but the demand was not very high considering the high number of less fortunate individuals. If investing in the international markets required large funds I would concentrate on the US market and possibly South America. Unless I discovered high turnaround time and my investiture would not affect my companys future I would consider this option.Throughout my entire game I was very cagey and I was afraid of heavy investment simply because my funds were very limited and I did not want to jeopardize my company over greed and quick wealth. After reviewing my financial reports I was able to finalise if additional investment is possible and how my this would effect the company overall. Heavy investment would depend on how the financial statements looked, careful review of the international markets and function of the company in the global market. If the company would not be as successful at the end of the 4th quarter as I wanted it to be I would most likely find some other route to expand my borders.